Friday, 22 April 2016

Fairclough, Norman (2000). New Labour, New Language. London & NY: Routledge.

Antithesis: 

Texts simultaneously create differences and reduce differences – they set up anti-thesis and equivalences between words and phrases. Antithesis set up a contrast, often marked by a move from positive to negative and vice versa, ‘x not y’, as in ‘the stakeholder economy involves all our people, not a privileged few.’ Other markers of antithsis include ‘but’ and ‘rather than.’ -161

The modality of a particular statement is the speaker’s or writer’s level of commitment to the claim it makes or the obligation it expresses. There are two main aspects of modality – one is to do with truth, the other with obligation. … categorical modality sounds authoritative. – 162


Mood: 

The grammatical moods of English are: declarative, interrogative, imperative.

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