Friday, 2 November 2018

Brekle, Herbert E. (1989) “War with Words” in Language, Power and Ideology: Studies in Political Discourse (ed.) Ruth Wodak: 81-91. Amsterdam/Philadelphia: John Benjamins Publishing Company.


1. Preliminary remarks

Someone wages war on others by means of words; someone seeks adversely to affect the conditions of other peoples’ lives, to obtain power over them, to rob them of their human dignity or, in the extreme case, of their physical existence, using among other means words, statements, texts. – 81

2. Some linguistic considerations

3. Propaganda and censorship (1914-1933)

3.1 A case study of a piece of propaganda of the Allies

3.2 Propaganda strategies of the allies

The methods and ingredients of British propaganda in the First World War are generally reduced to eight basic features:

1. Stereotypes (“bull-necked Prussian officer”)
2. names with negative connotations (“huns”)
3. selection and suppression of facts, often with palliative terms (retreats are called “straightening the front”)
4. reports of cruelty (“Belgian nuns violated”, “hands of children cut off”)
5. slogans (“a war to end all wars”)
6. one-sided reporting (small victories are exaggerated, large defeats are glossed over)
7. unmistakably negative characterization of the enemy (“German militarists)
8. the so-called “bandwagon effect” (“every patriot joins up”) 

He (Hitler) rebuked the Germans for not having understood the value of propaganda as a terrible psychological weapon; all statements issued by the government and the press, both internal and external in nature must be subjective and one-sided on all questions, they must appeal to the primitive feelings of the masses and they must endlessly repeat the same few points. – 87

4. Glimpses on the present-day situation

4.1 A Bavarian example

5. Conclusion

No comments:

Post a Comment