Menz, Florian (1989) “Manipulation strategies in newspapers: a program for critical linguistics” in Language, Power and Ideology: Studies in Political Discourse (ed.) Ruth Wodak: 227-249. Amsterdam/Philadelphia: John Benjamins Publishing Company.

1. Introduction

2. “Critical Linguistics” - an extended model

3. The importance of the “Neue Kronenzeitung” in Austria

4. Trivial myths as means of ideologizing

4.1 The strategy of “black and white depiction”

4.2 “Mythical groups of reference”

4.3 Strategies for emotionalization

5. An example of miscarried ideologizing