1. Introduction
2. The surrogational
model
As the term surrogational
implies, the defining feature of this model is that signification is explained in
terms of the sign being a surrogate or substitute for something else. According to
this theory, the sign ‘stands for’ what it signifies. – 114
Words may be regarded
as surrogates for physical objects, actions, etc. Alternatively, words may be regarded
as surrogates for ideas or mental processes. In the former case the meaning is taken
to be the corresponding object, action, etc. In the second case meaning is taken
to be the corresponding concept.
These two approaches may be termed reocentric
and psychocentric surrogationalism. – 115
Triangle of Signification:
Signification is construed in terms of three interconnected dyadic relations; those
between sign and concept, sign and object, object and concept. – 116
3. The structural
model
Whereas surrogationalism
seek to explain signification in terms of relations between signs and non-signs,
the structural model explains it solely in terms of relations between signs and
other signs. – 117
4. The integrational
model
It (Integrational
semiology) starts from the more modest thesis that no act of communication is contextless
and every act of communication is uniquely contextualized. – 119
the integrationist
does not assume that the sign has any existence outside the communication situation
which gives rise to it. – 119
from an integrational
point of view the only a priori determinacy a sign has is contextual determinacy,
and contexts are open-ended. -119
5. Signification,
epistemology and science
6. Conclusion
No comments:
Post a Comment