Hope, Diane S. (2008) “Gendered Environment: Gender and the Natural World in the Rhetoric of Advertising” in Defining Visual Rhetorics (eds.) Charles A. Hill & Marhuerite Helmers: 155-177. New Jersey: LEA.

When image based advertising complicates images of nature with gender narratives, a rhetoric of gendered environments works to obscure the connections between environmental degradation and consumption. Advertisements that combine images of nature with narratives of gender offer consumers visualizations that cloak the impact of consumption on the environment with essentialist fantasies of masculinity or feminity. – 156

Defining Characteristics

Strategies: Appropriated Iconography and Cultural Ubiquity

Advertising History and Gendered Environments

In Summary