Tuesday, 16 April 2019

Strachan, J. Cherie & Kendall, Kathleen E. (2008) “Political Candidates’ Convention Films: Finding the Perfect Image – An Overview of Political Image Making” in Defining Visual Rhetorics (eds.) Charles A. Hill & Marhuerite Helmers: 135-154. New Jersey: LEA.


Rather than strictly visual impression or depiction, the term political image refers to a carefully constructed condensation of all the attributes a candidate wants to convey to the voters into easily recalled, visual and verbal symbols. – 135



A New Rhetorical Genre Emerges



Common Patterns in Convention Films



The Gore Family Photo Album



Implications of Schema Theory

According to this [schema] theory, people abstract information from their personal and vicarious experience to create mental constructs that organize information about situations and individuals. Each mental construct, or schema, includes a conception of a general pattern, as well as a limited number of illustrative examples. This cognitive structure is used to process new information or to retrieve existing information. -146



Once schema has been developed and a judgment put into place, it is particularly difficult to change because people engage in selective perception. – 147



Bush’s Paean to America



Conclusion

No comments:

Post a Comment